Objectives of Joint Venture Banks

Joint venture banks were established to invite foreign investment and modern technology to provide financial services to the target market in the kingdom of Nepal. Government policy of economic liberation has opened its door to private foreign investment in conjunction with Nepalese investors. This has intensified the competition, which has ultimately affected the profitability of the banks. Hence to become successful in this competitive environment, all banks are moving ahead with some specific objectives, which can be summarized as below:

- To become the most preferred supplier of financial services to the target market and to become noted for their professionalism of its staff and management.

- To gain their position as the leading bank in the provision of their financial performance.

- To be identified as a good corporate citizen.

- To be recognized for the quality and the stability of their earning.

- To be able to provide stable and consistent return to their shareholders.

In order to achieve the above mentioned objectives, the JVBs should concentrate in their thrust areas, viz; corporate banking, retail and private banking, Investment banking credit cards and technology and at the same time they must maintain their asset quality by keeping intact their lending standards.